Child Abuse Prevention Month

October is Child Abuse Prevention Month

Child Abuse Prevention Month is a annual provincial campaign symbolized by the purple ribbon. The purple ribbon has its roots right here in Durham, and serves to remind all Ontarians that we have an obligation to speak up for vulnerable children and youth who may be in need of help.

2017 marks the 25th Anniversary of the purple ribbon!

During Child Abuse Prevention Month, CASs across Ontario highlight the importance of calling Children’s Aid with concerns about the safety or well-being of a child. Children’s Aid Societies are an essential part of the provincial safety net for children, but we rely on professional and public referrals to do our work.

This year Durham CAS is honoured to have partnered with the Durham Catholic District School Board and Durham District School Board in support of this campaign.  As a major partner in the protection and well-being of children and youth, the education sector in Durham accounts for approximately 20% of total referrals to Durham CAS – our largest referral source.

On Tuesday, October 24, 2017hundreds of schools across the province took part in Dress Purple Day by wearing purple to raise awareness about how it takes a community to prevent child abuse. School also used specialized classroom resources developed by OACAS to support teachers to engage in conversations about safety and well-being with students from JK to Grade 5.

Locally, staff and students from J. Clarke Richardson Collegiate and Notre Dame Catholic Secondary School participated in Dress Purple Day by forming a big “25”, in celebration of the 25th anniversary of the purple ribbon.  Thank you to everyone who participated for your support.  We look forward to doing it all again next year!

If you would like to get involved in the Child Abuse Prevention Month campaign please contact us. For more pictures and updated information, follow us on Twitter.


View the video below to learn more about the work we do and what happens when you call a Children’s Aid Society.